Data

Ahrefs and the GDPR: AI training, data location and DPA

Advanced: Trains on your data, with no documented way to stop it. EU hosting not documented · DPA on request.

Vendor: Ahrefs Pte Ltd (Singapore)Sales, marketing and supportChecked on How we check

Verdict

Is Ahrefs GDPR compliant?

Advanced

Business

Trains on your data, with no documented way to stop it

EU hosting not documented · DPA on request

Price: €419 / mo

No tool is GDPR compliant on its own: that depends on how your business uses it. This page shows the vendor's side, from its own pages. It is not legal advice.

Training

Does Ahrefs train on your data?

Trains on your data by default?

Checked

Trains on your data, with no documented way to stop it.

Yes: Ahrefs' Terms (13.3) say you agree it may use your User Content, including content you give its AI tools, to train its machine learning models; no opt-out is described.

Vendor's wording: “You agree that we may use User Content, including any content you provide to us in connection with your use of AI Tools, to train our machine learning models”

Source: ahrefs.com13. Data Privacy, 13.3Second source: ahrefs.comChecked on

Location

Where does Ahrefs store your data?

Where data is stored by default

Checked

United States (Amazon Web Services, listed with locations USA and Singapore).

Vendor's wording: “The Personal Data we collect is transferred to and stored in the United States where our services and other web properties operate.”

Source: ahrefs.comCross-border transfer / storageChecked on

Contract

Does Ahrefs sign a data processing agreement?

Data processing agreement (DPA)

Checked

DPA on request.

Yes: a published Data Processing Addendum applies by incorporation to the agreement; the EU Standard Contractual Clauses are pre-signed by Ahrefs and become binding when the customer signs Annex I and sends it back.

Vendor's wording: “the main body of the DPA and Annex C apply by way of incorporation to the Agreement”

Source: ahrefs.comHow the DPA appliesChecked on

Processors

Who else handles Ahrefs data?

Sub-processors (companies that handle the data for them)

Checked

Published.

Yes, public at ahrefs.com/legal/subprocessors-list: 37 entries (last modified May 13, 2026); AI-related: Open AI (AI-enabled functionality), Zapier (AI automation), Cursor (AI coding platform).

Vendor's wording: “Open AI AI-enabled functionality USA”

Source: ahrefs.comSub-Processors ListChecked on

EU–US Data Privacy Framework

Checked

Not listed.

No listing found for search term 'Ahrefs'

Source: dataprivacyframework.govSearch 'Ahrefs' returned 'Query returned no results'Checked on

Retention

How long does Ahrefs keep your data?

How long data is kept

Checked

Personal data is kept only as long as needed for its purpose and deleted when you delete it in your account; some information is kept longer for security, fraud prevention or financial records. No fixed number of days.

Vendor's wording: “Where you delete any Personal Data within your account with Ahrefs Services, such Personal Data is also deleted from our servers.”

Source: ahrefs.com6. Storage and Retention of InformationChecked on

Price

What does Ahrefs cost?

Price, as shown in Germany

Checked

€419 / mo.

€419 per month for Advanced (1 user included); the page also offers annual billing with savings up to 17%; VAT not shown.

Vendor's wording: “€ 119 /mo € 229 /mo € 419 /mo”

Source: ahrefs.comPlans & pricingChecked on

The vendor doesn't say: switch-off, EU hosting, certifications, admin controls.

Alternatives

Ahrefs alternatives that don't train on your data

Other sales, marketing and support tools whose business plan doesn't train on your data and includes a DPA.

The five marks, in order: No AI training · EU hosting · DPA · Sub-processors listed · DPF or EU vendor. ✓ meets it, ✕ doesn't, – partly, ? not stated.

Tool · PlanVerdictYour five rules
  • Pipedrive

    Growth · €39 / user / mo

    Says it doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✓

  • Attio

    Pro · €74 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • Dynamics 365 Sales

    Professional · €56.30 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓?✓

  • folk

    Standard · €22 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✕

  • GetResponse Email Marketing

    Marketer · €44.28 / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

If no plan gives you the training default or data location you need, the tool may not be the right fit. We design and build what your team is missing around your own rules, and keep it running after launch.

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