Attio and the GDPR: AI training, data location and DPA

Doesn't train on your data.

No. Attio states it does not train its own models on customer data and does not allow third-party AI providers to train on it. One user choice: a personal setting can share downvoted Ask Attio chats with Attio to improve Ask Attio.

Vendor's wording: “We don't train our own models on customer data, and we don't allow third-party AI providers to train their models on it either.”

Source: attio.com5. Training modelsChecked on 19 October 2026

DPA on request.

Yes. Attio publishes a DPA (with EU Standard Contractual Clauses and the UK Addendum) as part of the customer agreement; accepting the agreement is treated as signing the SCCs.

Vendor's wording: “By entering into the Attio Customer Agreement, Data Exporter is deemed to have signed these EU Standard Contractual Clauses”

Source: attio.comAnnex C 1.1 (EU Standard Contractual Clauses)Checked on 19 October 2026

Published.

Yes. Annex A of the public DPA lists 14 entries. Model/AI providers: Google Cloud EMEA (LLM), OpenAI, LLC, Anthropic Ireland, Limited, Baseten Labs (from 26 Oct 2026), plus ElevenLabs for call transcription.

Vendor's wording: “Anthropic Ireland, Limited 6th Floor South Bank House, Barrow Street, Dublin 4, Dublin, Ireland SCCs and UK Addendum Large language model for platform functionality”

Source: attio.comAnnex A, Approved Sub-processorsChecked on 19 October 2026

UK (EU adequacy).

Not applicable (UK-based vendor, Attio Limited, London)

Vendor's wording: “Attio Limited, a company incorporated in England and Wales with its registered office address at 42 St John’s Square, 2nd Floor, London, United Kingdom, EC1M 4EA”

Source: attio.comContracting entity definitionChecked on 19 October 2026

After termination Attio makes your data available for export for 30 days; after that it deletes only if you ask (it 'may, but is not obligated to' otherwise). Deletion requests are honoured within 30 days. Retention of AI chats not stated.

Vendor's wording: “Upon any termination, Attio will make all Customer Data available to Customer for electronic retrieval for a period of thirty (30) days.”

Source: attio.com16.2 Effects of terminationChecked on 19 October 2026

€74 / user / mo.

€74 per user/month billed annually (€93 billed monthly) for Pro. VAT treatment not shown.

Vendor's wording: “Pro €9374 Save 20% Per user/month, billed monthlyannually”

Source: attio.comPlans: ProChecked on 19 October 2026