Data

Pipedrive and the GDPR: AI training, data location and DPA

Growth: Says it doesn't train on your data. EU hosting available · DPA on request.

Vendor: PipedriveSales, marketing and supportChecked on How we check

Verdict

Is Pipedrive GDPR compliant?

Growth

Business

Says it doesn't train on your data

EU hosting available · DPA on request

Price: €39 / user / mo

No tool is GDPR compliant on its own: that depends on how your business uses it. This page shows the vendor's side, from its own pages. It is not legal advice.

Training

Does Pipedrive train on your data?

Trains on your data by default?

Vendor says

Says it doesn't train on your data.

No without permission (vendor statement): Pipedrive's AI page says it does not use client data to train its models without permission. The Terms only bar third parties from training on client data, and allow training on beta AI features solely to provide those beta features

Source: pipedrive.comFAQ 'Does Pipedrive use client data to train AI models?'Second source: pipedrive.comChecked on

Location

Where does Pipedrive store your data?

Where data is stored by default

Checked

EU for EU sign-ups: new accounts from the EU are primarily hosted in AWS Frankfurt or Dublin; accounts can land elsewhere because of IP mapping

Source: pipedrive.comSection 'Data Hosting Locations' (current as of 28 Aug 2026)Checked on

EU hosting on this plan

Checked

EU hosting available.

Yes, by default for EU sign-ups on any plan (Frankfurt or Dublin); Support can confirm the exact data centre

Source: pipedrive.comSection 'Data Hosting Locations'Checked on

Contract

Does Pipedrive sign a data processing agreement?

Data processing agreement (DPA)

Checked

DPA on request.

Yes. The DPA (last updated 2 Jul 2026) forms part of and is subject to the Pipedrive Terms of Service

Source: pipedrive.comOpening paragraphChecked on

Processors

Who else handles Pipedrive data?

Sub-processors (companies that handle the data for them)

Checked

20 listed.

Public. 20 rows: 3 hosting (AWS, Cloudflare, Rackspace), 6 feature-specific, 6 AI (AWS twice, Anthropic, AssemblyAI, Recall.ai, OpenAI Ireland) and 5 support; plus 8 Pipedrive companies

Source: pipedrive.comPage 'Sub-processors' (current as of 28 Aug 2026)Second source: pipedrive.comChecked on

Retention

How long does Pipedrive keep your data?

How long data is kept

Checked

On termination Pipedrive deletes or returns data as the client instructs; without instructions, closed accounts are typically deleted within 180 days (within 1 month on request) and server archival backups are typically kept for 90 days

Source: pipedrive.comSection 5.11 Deletion and Return of Personal DataSecond source: pipedrive.comChecked on

Security

Which certifications and admin controls does Pipedrive have?

Price

What does Pipedrive cost?

Price, as shown in Germany

Checked

€39 / user / mo.

EUR 39 per seat/month billed annually (EUR 468 per seat a year); VAT basis not stated

Source: pipedrive.comPlan card 'Growth'Checked on

The vendor doesn't say: switch-off, admin controls.

Alternatives

Pipedrive alternatives that don't train on your data

Other sales, marketing and support tools whose business plan doesn't train on your data and includes a DPA.

The five marks, in order: No AI training · EU hosting · DPA · Sub-processors listed · DPF or EU vendor. ✓ meets it, ✕ doesn't, – partly, ? not stated.

Tool · PlanVerdictYour five rules
  • Attio

    Pro · €74 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • Dynamics 365 Sales

    Professional · €56.30 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓?✓

  • folk

    Standard · €22 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✕

  • GetResponse Email Marketing

    Marketer · €44.28 / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • monday CRM

    Pro · €28 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

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