Data

Apollo.io and the GDPR: AI training, data location and DPA

Professional: Trains on your data in part. EU hosting not documented · DPA on request.

Vendor: Apollo.io (Zenleads Inc.)Sales, marketing and supportChecked on How we check

Verdict

Is Apollo.io GDPR compliant?

Professional

Business

Trains on your data in part

EU hosting not documented · DPA on request

Price: $79 / user / mo

No tool is GDPR compliant on its own: that depends on how your business uses it. This page shows the vendor's side, from its own pages. It is not legal advice.

Training

Does Apollo.io train on your data?

Trains on your data by default?

Checked

Trains on your data in part.

Yes, in aggregated or de-identified form: the terms grant Apollo a perpetual licence to analyse customer data with AI to improve the platform and develop products. Apollo may also use customer data to grow and enrich its shared contact database; third parties may not train on it

Source: apollo.ioClauses on Customer Data licence and Contributor Database (terms updated 10 Aug 2026)Checked on

Location

Where does Apollo.io store your data?

Where data is stored by default

Checked

United States: all listed sub-processors, including hosting on Google Cloud and AWS, are in the US

Source: trust.apollo.ioSubprocessors table, location columnChecked on

Contract

Does Apollo.io sign a data processing agreement?

Data processing agreement (DPA)

Checked

DPA on request.

Yes. Apollo's DPA is incorporated into the agreement; signing the agreement counts as signing the DPA and its SCCs

Source: apollo.ioPreambleChecked on

Processors

Who else handles Apollo.io data?

Sub-processors (companies that handle the data for them)

Checked

24 listed.

Public. 24 entries, all in the US; AI providers include OpenAI, Anthropic, Microsoft Azure, Perplexity, AssemblyAI, Baseten and Exa

Source: trust.apollo.ioSubprocessors tableSecond source: apollo.ioChecked on

Retention

How long does Apollo.io keep your data?

How long data is kept

Checked

Kept for the agreement; within 90 days after termination Apollo deletes or returns customer personal data at the customer's choice

Source: apollo.ioSection 'Deletion and Retention', 'Deletion of Data'Checked on

Security

Which certifications and admin controls does Apollo.io have?

Security certifications

Checked

SOC 2 and ISO/IEC 27001; GDPR, CCPA and EU-US DPF listed

Source: trust.apollo.ioCompliance sectionChecked on

Admin controls for AI

Checked

Limited: admins manage seats and set per-user credit caps; no switch for AI features is described

Source: apollo.ioFAQ on credit usage ('admins can set per-user credit caps')Checked on

The vendor doesn't say: switch-off, EU hosting, price.

Alternatives

Apollo.io alternatives that don't train on your data

Other sales, marketing and support tools whose business plan doesn't train on your data and includes a DPA.

The five marks, in order: No AI training · EU hosting · DPA · Sub-processors listed · DPF or EU vendor. ✓ meets it, ✕ doesn't, – partly, ? not stated.

Tool · PlanVerdictYour five rules
  • Pipedrive

    Growth · €39 / user / mo

    Says it doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✓

  • Attio

    Pro · €74 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • Dynamics 365 Sales

    Professional · €56.30 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓?✓

  • folk

    Standard · €22 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✕

  • GetResponse Email Marketing

    Marketer · €44.28 / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

If no plan gives you the training default or data location you need, the tool may not be the right fit. We design and build what your team is missing around your own rules, and keep it running after launch.

See what we build

Need something your tools can't do?

We design and build what your team is missing, around the way you already work and the data rules you set.

Book a callServices