Data

Brevo and the GDPR: AI training, data location and DPA

Standard: Trains on your data in part. Data in the EU by default · DPA in the terms.

Vendor: Brevo (Sendinblue SAS)Sales, marketing and supportChecked on How we check

Verdict

Is Brevo GDPR compliant?

Standard

Business

Trains on your data in part

Data in the EU by default · DPA in the terms

Price: €13.50 / mo

No tool is GDPR compliant on its own: that depends on how your business uses it. This page shows the vendor's side, from its own pages. It is not legal advice.

Training

Does Brevo train on your data?

Trains on your data by default?

Checked

Trains on your data in part.

Partly: Brevo may use content and usage data to train its AI features only to improve the service for the customer, in particular fraud, phishing and spam prevention; its AI providers process data only to deliver the features

Source: brevo.comSection 6.7 'Control Center' (Terms version 1 Oct 2025)Checked on

Location

Where does Brevo store your data?

Where data is stored by default

Checked

EU: hosting at OVH (France) and Google Cloud (Belgium)

Source: brevo.comDPA Annex 2, 'Brevo Infrastructure Sub-Processors'Checked on

EU hosting on this plan

Checked

Data in the EU by default.

EU by default

Source: brevo.comDPA Annex 2Checked on

Contract

Does Brevo sign a data processing agreement?

Data processing agreement (DPA)

Checked

DPA in the terms.

Yes. Brevo's DPA is Appendix 3 of its Terms of Service and applies automatically

Source: brevo.comAppendix 3 'Data Processing Agreement (DPA)'Checked on

Processors

Who else handles Brevo data?

Sub-processors (companies that handle the data for them)

Checked

2 listed.

Public in DPA Annex 2: 5 infrastructure sub-processors (OVH, Google Cloud, Cloudflare, Zendesk, Omni), 12 optional service providers including AI providers OpenAI, Google Gemini, Anthropic and Langfuse, and 5 Brevo group companies

Source: brevo.comDPA Annex 2 'List of Sub-Processors'Checked on

EU–US Data Privacy Framework

Checked

EU or Swiss vendor.

Not applicable (EU-based vendor, Sendinblue SAS, Paris)

Source: brevo.comController paragraph ('Sendinblue, a French société par actions simplifiée')Checked on

Security

Which certifications and admin controls does Brevo have?

Security certifications

Checked

ISO 27001:2022

Source: brevo.comSection on certification ('ISO 27001:2022-certified')Checked on

Admin controls for AI

Checked

Yes, partly: the Control Center manages AI features for the account; fraud and spam detection and AI dashboards stay on

Source: brevo.comSection 6.7 'Control Center'Checked on

Price

What does Brevo cost?

Price, as shown in Germany

Checked

€13.50 / mo.

EUR 13.50 per month billed yearly, or EUR 15 monthly (entry tier, 5,000 emails a month); VAT basis not stated

Source: brevo.comPlan card 'Standard' with Monthly / Yearly (-10%) toggle, EURChecked on

The vendor doesn't say: retention.

Alternatives

Brevo alternatives that don't train on your data

Other sales, marketing and support tools whose business plan doesn't train on your data and includes a DPA.

The five marks, in order: No AI training · EU hosting · DPA · Sub-processors listed · DPF or EU vendor. ✓ meets it, ✕ doesn't, – partly, ? not stated.

Tool · PlanVerdictYour five rules
  • Pipedrive

    Growth · €39 / user / mo

    Says it doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✓

  • Attio

    Pro · €74 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • Dynamics 365 Sales

    Professional · €56.30 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓?✓

  • folk

    Standard · €22 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✕

  • GetResponse Email Marketing

    Marketer · €44.28 / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

If no plan gives you the training default or data location you need, the tool may not be the right fit. We design and build what your team is missing around your own rules, and keep it running after launch.

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