Sprout Social and the GDPR: AI training, data location and DPA

Trains on your data in part.

Default not stated. Sprout says customers have the option to exclude their data from model training, and that data sent to OpenAI is covered by no-training agreements.

Vendor's wording: “We give customers the option to exclude their data from model training.”

Source: media.sproutsocial.comPrinciples: User Control and FeedbackChecked on 19 October 2026

You can switch the training off.

Sprout says customers can exclude their data from model training and opt out of the OpenAI integration (not possible for Influencer Marketing); the steps are not published in the documents read. OpenAI features can be disabled in platform Settings.

Vendor's wording: “Customers can also opt-out of our third-party integration with OpenAI”

Source: media.sproutsocial.comPrinciples: User Control and FeedbackChecked on 19 October 2026

United States (AWS is the hosting provider); the privacy policy also says Sprout has servers in the EEA.

Vendor's wording: “AWS (Amazon Web Services), Inc. Hosting provider United States”

Source: sproutsocial.comSprout Social platform listChecked on 19 October 2026

DPA on request.

Yes: the Data Processing Addendum forms part of the Terms and must be entered into if personal data is processed; a downloadable PDF is published.

Vendor's wording: “The DPA forms part of these Terms and applies to the processing of personal data.”

Source: sproutsocial.com12.2 Data Processing AddendumChecked on 19 October 2026

Published.

Yes, public at sproutsocial.com/subprocessors: 19 entries for the Sprout Social platform (13 for Employee Advocacy, 9 for Influencer Marketing); AI providers: OpenAI (all three), Google Gemini (Influencer Marketing).

Vendor's wording: “OpenAI, L.L.C.* AI model provider United States”

Source: sproutsocial.comSprout Social Subprocessors, platform listChecked on 19 October 2026

On the list.

Active (Sprout Social; EU-US DPF, Swiss-US DPF, UK Extension)

Source: dataprivacyframework.govSearch 'Sprout Social'Checked on 19 October 2026

After cancellation Sprout may delete account and content within 30 days under the Terms; the DPA lets it keep personal data up to 13 months for reactivation unless the customer asks for deletion or return.

Vendor's wording: “may retain Subscriber Personal Data for up to thirteen (13) months after termination of the Agreement for the purposes of future account reactivation”

Source: media.sproutsocial.com8.1 Data RetentionChecked on 19 October 2026

5 named: SOC 2 Type 2, ISO 27001, ISO 27701, PCI DSS attestations, CSA STAR Level 1 assessment (a self-assessment).

Vendor's wording: “Sprout Social maintains the following certifications, attestations, and reports to verify its compliance with industry frameworks and applicable laws and regulations.”

Source: sproutsocial.comComplianceChecked on 19 October 2026

Yes for OpenAI-powered features: they can be disabled within the platform through Settings; this does not apply to Influencer Marketing, where they cannot be disabled.

Vendor's wording: “These features can be disabled within the platform through your Settings.”

Source: sproutsocial.comFootnote under platform listChecked on 19 October 2026