Data

Freshsales and the GDPR: AI training, data location and DPA

Growth: Trains on your data unless you switch it off. EU hosting available · DPA in the terms.

Vendor: Freshworks Inc.Sales, marketing and supportChecked on How we check

Verdict

Is Freshsales GDPR compliant?

Growth

Business

Trains on your data unless you switch it off

EU hosting available · DPA in the terms

Price: $9 / user / mo

No tool is GDPR compliant on its own: that depends on how your business uses it. This page shows the vendor's side, from its own pages. It is not legal advice.

Training

Does Freshsales train on your data?

Trains on your data by default?

Checked

Trains on your data unless you switch it off.

Yes, unless you opt out. By using AI Services you license Freshworks to use your data and AI output to train its AI models (de-identified). It says it will not let customer data train third-party hosted models such as Azure OpenAI.

Vendor's wording: “unless Customer opts-out as further set forth below and in the Documentation Customer grants Freshworks a royalty-free license to use its Customer Data and AI Output for AI Training and expressly consents to such AI Training.”

Source: freshworks.com4(c) AI Training ConsentChecked on

Switch-off

How do you turn off AI training in Freshsales?

How to switch training off

Checked

You can switch the training off.

Email support@freshworks.com to opt out of training Collaborative Models or of all AI Training (stops within 7 business days; AI services that train on your data are then turned off). An admin can switch AI Services off in the administrative console.

Vendor's wording: “Customers who wish to opt out of their Customer Data being used to train both Collaborative Models and Custom Models may do so by contacting support@freshworks.com and indicating they wish to opt out of all AI Training.”

Source: freshworks.com4(d)(ii) Opt Out of All AI TrainingChecked on

Location

Where does Freshsales store your data?

EU hosting on this plan

Checked

EU hosting available.

Yes, an EU region exists for Freshsales: the sub-processor table lists AWS data-centre regions US, EU, AUS, IND, ME for Freshsales. How the region is chosen is not stated.

Vendor's wording: “Primary cloud infrastructure provider for Freshworks, where all SaaS applications are hosted.”

Source: freshworks.comList of Sub-processors, Amazon Web Services rowChecked on

Contract

Does Freshsales sign a data processing agreement?

Data processing agreement (DPA)

Checked

DPA in the terms.

Yes. Freshworks provides all customers a DPA covering its obligations under privacy laws; the text is published at freshworks.com/data-processing-addendum/.

Vendor's wording: “Freshworks provides all customers a data processing agreement (DPA) that covers its obligations under applicable privacy legislations.”

Source: freshworks.comAgreementsChecked on

Processors

Who else handles Freshsales data?

Sub-processors (companies that handle the data for them)

Checked

Published.

Yes: https://www.freshworks.com/privacy/sub-processor/ lists 26 sub-processor rows plus 8 group companies; 14 rows apply to Freshsales. AI provider for Freshsales: Microsoft (Azure OpenAI; US, EU, IND, AUS). Google Vertex/Anthropic appear for FireHydrant only.

Vendor's wording: “Freshworks uses sub-processors (listed below), to assist in providing services as described in our Terms of Service or a similar services agreement customers may have signed with us.”

Source: freshworks.comSub-processors page introChecked on

EU–US Data Privacy Framework

Checked

On the list.

Active (Freshworks, Inc.; EU-US DPF, Swiss-US DPF, UK Extension)

Source: dataprivacyframework.govSearch 'Freshworks'Checked on

Retention

How long does Freshsales keep your data?

How long data is kept

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After the account closes, data can be exported for 14 days; Freshworks may keep it up to 3 more months before deleting; it cannot be recovered after deletion. You can download or delete data any time during the term.

Vendor's wording: “Beyond such Data Export Period, Freshworks reserves the right to retain Customer data for up to three (3) months before deleting all Customer Data in the normal course of operation”

Source: freshworks.comData Export and RetentionChecked on

Security

Which certifications and admin controls does Freshsales have?

Admin controls for AI

Checked

Yes. An admin can turn off AI Services at any time in the administrative console (fees still apply for the term).

Vendor's wording: “Customers who wish to turn off AI Services may do so at any time and at their sole discretion by navigating to the administrative console within the Services and turning off such AI Services.”

Source: freshworks.com4(d)(iii) Opt Out of AI ServicesChecked on

The vendor doesn't say: data location, certifications, price.

Alternatives

Freshsales alternatives that don't train on your data

Other sales, marketing and support tools whose business plan doesn't train on your data and includes a DPA.

The five marks, in order: No AI training · EU hosting · DPA · Sub-processors listed · DPF or EU vendor. ✓ meets it, ✕ doesn't, – partly, ? not stated.

Tool · PlanVerdictYour five rules
  • Pipedrive

    Growth · €39 / user / mo

    Says it doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✓

  • Attio

    Pro · €74 / user / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

  • Dynamics 365 Sales

    Professional · €56.30 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓?✓

  • folk

    Standard · €22 / user / mo

    Doesn't train on your dataEU hosting available · DPA on request

    ✓✓✓✓✕

  • GetResponse Email Marketing

    Marketer · €44.28 / mo

    Doesn't train on your dataEU hosting not documented · DPA on request

    ✓?✓✓✓

If no plan gives you the training default or data location you need, the tool may not be the right fit. We design and build what your team is missing around your own rules, and keep it running after launch.

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